The Quality by Purfresh program is available to Purfresh customers who have demonstrated leadership, innovation, and a commitment to achieving exceptional quality standards through sustainable practices. Designed to address consumer and industry concerns around food safety, the environment, and worker conditions, the program features companies that are improving pre-harvest and/or post-harvest processes to enhance food safety, reduce chemical use, and/or conserve water
at various segments within their operations.
“The growing demand for safer and higher-quality products shows that consumers are concerned with human health and the environmental impact of the products they buy. The Quality by Purfresh program is designed to promote best practices in the food industry by communicating superior quality and safety standards to grocers and food customers.”
— David Cope, President and CEO, Purfresh
The Quality by Purfresh program offers an excellent opportunity to showcase your dedication to industry-leading practices.
A clear mark of distinction, the Quality by Purfresh logo provides the following benefits:
- Recognition of your commitment to quality, leadership, and innovation
- Increased visibility and differentiation of your business
- Enhanced credibility in the marketplace
Each company that wishes to use the distinguished Quality by Purfresh mark must be a customer in good standing and demonstrate a commitment to one or more of the following initiatives:
- Improving quality, water utilization, and yield of fresh produce grown using food-grade crop protection;
- Enhancing food-safety practices while reducing chemical and water usage in disinfection applications;
- Improving product quality through better storage practices;
- Providing more desirable and safer working conditions for employees as a result of fewer chemicals in the working environment;
- Applying sustainable agricultural practices.
Participating companies are encouraged to publicly display the distinguished logo on any items used to promote their quality practices. Examples of such items include:
- Product packaging
- Marketing materials
- Web pages
- Signage
- Advertising and promotions
- Point-of-sale displays
- Company business cards, letterhead, and invoices
Participating customers will also receive a program plaque, will be given access to the logo and usage guidelines, and will become eligible to participate in Purfresh-sponsored marketing and PR opportunities.
If you are interested in leveraging the Quality by Purfresh program to promote your focus on freshness, safety, and quality, please contact the Purfresh Marketing Department by emailing info@purfresh.com or calling 877.668.0303.
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If you are interested in leveraging the Quality by Purfresh program to promote your focus on freshness, safety, and quality, please contact the Purfresh Marketing Department by emailing info@purfresh.com or calling 877.668.0303.
For existing Quality by Purfresh customers ONLY.
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