David Cope
President and Chief Executive Officer
Mr. David Cope is President and Chief Executive Officer of Purfresh. With more than 25 years of engineering, sales, marketing and executive management experience for high-profile technology businesses, Mr. Cope adds a new dimension and perspective to building a successful company. Under Mr. Cope’s leadership, the company will accelerate its focus on developing new and differentiated clean solutions that will enable customers worldwide to deliver high quality food and water products without the use of harmful chemicals.

Mr. Cope joined Purfresh in 2004 as Chief Marketing Officer and was promoted to CEO in 2006. Previously, Mr. Cope was President and CEO of BizGenics and held a variety of executive positions for Extricity (acquired by Peregrine), Marimba, Illustra (acquired by Informix), and IBM. Mr. Cope holds a bachelor’s degree in chemistry and biochemistry from San Jose State University. In addition, he participated in Harvard’s Advanced Executive Management program.

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Tim Steinkopf
Chief Financial Officer
Mr. Timothy Steinkopf joined Purfresh in 2010 as Chief Financial Officer. He brings more than 25 years of experience at both public and private companies to Purfresh, has an impressive record of finance and business leadership in growing organizations, and has led finance, legal, human resources, and facilities teams.

Prior to Purfresh, Mr. Steinkopf held management positions at SumTotal Systems, McAfee, Inc., Secure Computing Corporation (acquired by McAfee, Inc.), and Ernst & Young. He holds a bachelor’s degree in business from the St. Cloud State University, Minn. Mr. Steinkopf is a Certified Public Accountant (inactive) and a Certified Information Systems Auditor (inactive).

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David Bouchard
General Manager, Post-harvest & Transport Solutions

Mr. David Bouchard joined Purfresh in 2007 as General Manager, Post-harvest & Transport Solutions. With 20 years of experience leading sales strategies for high-growth businesses, Mr. Bouchard specializes in building high-performance sales teams, strategic market positioning, and business development. In his previous senior positions in sales and business development, Mr. Bouchard led the development and implementation of direct and indirect multi-channel sales and alliance program strategies.

Before joining Purfresh, Mr. Bouchard held senior positions for Sierra Design Group, Powersoft, Silicon Energy, and Tivoli. He holds a bachelor’s degree in business administration from the University of New Hampshire.

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Tom Justmann
General Manager, Plant Health Group
Mr. Tom Justmann, General Manager, Plant Health, joined Purfresh in 2008, after more than 30 years in the agriculture and life sciences fields. During his career, Mr. Justmann built and led highly successful teams throughout the world including the U.S., Asia, Africa, and Europe; consistently grew sales and profits beyond projected goals; and delivered strategic direction.

Before joining Purfresh, Mr. Justmann worked as a consultant for Makhteshim-Agan North America, and held senior positions for Arysta Life Science Corporation and American Cyanamid Company. He holds a bachelor’s degree in agriculture from the University of Wisconsin River Falls.

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Robert Hayes
Vice President of Engineering
Mr. Robert Hayes joined Purfresh in 2009 as Vice President of Engineering. With 25 years of engineering, operations and manufacturing experience, Mr. Hayes specializes in bringing new technologies to market with low cost, highly reliable products. While holding senior-level positions for both privately and publicly held companies, Mr. Hayes has build strong engineering teams for the development of hardware and software products for the medical and investor-owned utility industries.

Before Purfresh, Mr. Hayes held senior management positions for Chroma Medical Systems, CellNet Data Systems and Everex Systems. He holds a master’s degree and a bachelor’s degree in civil engineering from Rice University.

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Kristie C. Jones
Vice President of Marketing
Joining Purfresh in 2008 as Vice President of Marketing, Ms. Kristie Jones oversees the company’s worldwide marketing strategy and operations. With 20 years of experience in marketing, product management, and sales, she specializes in new market development, and driving visibility and demand for growing companies. During her career, Ms. Jones has built and led innovative marketing teams, orchestrated award-winning initiatives, and directed impactful marketing strategies that significantly increased brand awareness and market share.

Prior to joining Purfresh, Ms. Jones held senior positions at Liquid Engines, Informatica, Alphablox, and Prism Solutions. She holds a bachelor’s degree in business administration and graduated with honors from the Craig School of Business, California State University, Fresno.

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Ram Prasad
Vice President of Operations
Mr. Ram Prasad is Vice President of Operations for Purfresh. Mr. Prasad joined the company in 2005 and brings to the company over 15 years of operations, manufacturing and quality experience. During his career, Mr. Prasad built strong manufacturing teams, managed operations and held numerous executive positions in emerging technology markets, including aerospace, petrochemical, semiconductor, and contract manufacturing.

Before joining Purfresh, Mr. Prasad held senior positions for Asyst Technologies, Inc., Amber Networks, Inc., and Applied Materials, Inc. Mr. Prasad holds a master's degree in mechanical engineering from New Mexico State University, and a bachelor's degree in mechanical engineering from Bangalore University, India.

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Andy Smith
Vice President of Products
Mr. Smith is Vice President of Products for Purfresh. He joined the company in 2007 and brings over 15 years of operations, manufacturing, and marketing experience to the company. During his career, Mr. Smith successfully managed new product introductions, significantly grew product lines and has held muliple senior-level positions for technology companies.

Before Purfresh, Mr. Smith held management positions for Apexon Inc., Virsa Systems (acquired by SAP), and ActivCard. He holds a master’s in business administration from Santa Clara University, and a bachelor’s in mathematics from Occidental College, Los Angeles.

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